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Just a game? The Quest for Innovation
On Friday I was part of a team involved in The Quest for Innovation — a unique initiative bringing together the New England innovation economy to celebrate entrepreneurship and innovative advances in...
View ArticleSummertime, and the Living is Easy?
Summer is either the best or the worst time for getting anything done in the business world, depending on whether you talk with a glass-half-full or glass-half-empty type. Everyone you speak with has a...
View ArticleWords with Friends – Connection Tool
I was never one for Scrabble. Even though I love to read and write, and consider myself the possessor of a diverse vocabulary, the little white tiles never did much for me. Until now. A few weeks...
View ArticleAre You Making Marketing Hard? (Iced Tea)
With the hot weather in Boston, we’ve been drinking a lot of iced tea. We make it in a gallon jug. Boil the water, throw in the tea bags and then, “Bingo,” you have tea. Refrigerate or serve over...
View ArticleSeriously folks: Serious marketing for serious people
Or, conversely, funny marketing for funny people? Last week I participated in a pitch contest event run by The Capital Network. Like most pitch events, most of the startup entrepreneurs were there for...
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New Year Resolutions – or Not!
I’m not a big fan of New Year Resolutions. What’s the point, really? You sit and think about all of the things you wish you did better the previous 365 days and then promise yourself you’ll fix them in...
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Opportunistic Public Relations: The Super Bowl Edition
Every year, the Super Bowl stories appear like clockwork, even if the local team isn’t headed to the Big Game. Like death and taxes, you can count on these stories: Crazy fan who does something...
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What do you get when you combine creativity, social media marketing and fresh...
The result is a social media powered, multi-state scavenger hunt for a giant strawberry dubbed ‘Summer Strawberry.’ One of our clients is the Edible Arrangements Boston-Manchester Co-op and this fun...
View ArticleViral Ads and Coke’s Big Game Ad Campaign
I can’t tell you the number of marketing and business plans I’ve read that say something like “Insert viral video here.” Viral is hard. Even people who have had viral success may not have had it on...
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NASA Social Media: Crowdpromoting in Space
ISS-RapidScat will be delivered to the station on the SpaceX-4 commercial cargo resupply flight. Photo credit: NASA/Daniel Casper Over Labor Day Weekend I received the exciting news that I now possess...
View ArticleSummertime, and the Living is Easy?
Summer is either the best or the worst time for getting anything done in the business world, depending on whether you talk with a glass-half-full or glass-half-empty type. Everyone you speak with has a...
View ArticleWords with Friends – Connection Tool
I was never one for Scrabble. Even though I love to read and write, and consider myself the possessor of a diverse vocabulary, the little white tiles never did much for me. Until now. A few weeks...
View ArticleAre You Making Marketing Hard? (Iced Tea)
With the hot weather in Boston, we’ve been drinking a lot of iced tea. We make it in a gallon jug. Boil the water, throw in the tea bags and then, “Bingo,” you have tea. Refrigerate or serve over...
View ArticleSeriously folks: Serious marketing for serious people
Or, conversely, funny marketing for funny people? Last week I participated in a pitch contest event run by The Capital Network. Like most pitch events, most of the startup entrepreneurs were there for...
View ArticleClik here to view.
New Year Resolutions – or Not!
I’m not a big fan of New Year Resolutions. What’s the point, really? You sit and think about all of the things you wish you did better the previous 365 days and then promise yourself you’ll fix them in...
View ArticleClik here to view.
Opportunistic Public Relations: The Super Bowl Edition
Every year, the Super Bowl stories appear like clockwork, even if the local team isn’t headed to the Big Game. Like death and taxes, you can count on these stories: Crazy fan who does something...
View ArticleClik here to view.
What do you get when you combine creativity, social media marketing and fresh...
The result is a social media powered, multi-state scavenger hunt for a giant strawberry dubbed ‘Summer Strawberry.’ One of our clients is the Edible Arrangements Boston-Manchester Co-op and this fun...
View ArticleViral Ads and Coke’s Big Game Ad Campaign
I can’t tell you the number of marketing and business plans I’ve read that say something like “Insert viral video here.” Viral is hard. Even people who have had viral success may not have had it on...
View ArticleClik here to view.
NASA Social Media: Crowdpromoting in Space
ISS-RapidScat will be delivered to the station on the SpaceX-4 commercial cargo resupply flight. Photo credit: NASA/Daniel Casper Over Labor Day Weekend I received the exciting news that I now possess...
View ArticleSchool’s Out Forever
Thank you, Alice Cooper. The quarantine has been difficult, but also exhausting a bonding experience. Since kids’ lives aren’t jampacked with sports, piano lessons, school clubs, and 36 birthday...
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